Florentino Perez is the current president of Real Madrid, and is known as the alpha and omega of Real Madrid. He is rather small, and very autocratic. Perez has the most power at Real, and there is no secret that he is the key man for all the transfer at Real Madrid.
Real Madrid has a weird buying policy, which is why its very interesting to see how Perez buying process looks like. Given that it has been a secret till now. I have decided to share that secret with you. I advise you to have a look at it, smile at it, and than comment, and share it!